Ghost is a blogging platform that reboots the experience of writing and publishing. It’s open source and self-sustaining.
It’s been praised for its robust features, user-friendly interface, and exceptional deliverability. Customers report significantly higher response rates and engagement after using it. It offers AI-powered personalization, email automation, list management, and advanced analytics.
1. They’re Using Mailshake
SMTP Ghost is an all-in-one solution for efficient, cost-effective cold email outreach thats a great lemlist alternative. Its user-friendly interface and robust capabilities make it a favorite among marketers who are looking to improve response rates and conversion rates in their campaigns. The tool offers advanced analytics, automation, and AI-powered personalization for higher engagement. It also has a number of features to enhance deliverability and increase ROI, including inbox rotation, unlimited list cleaning, and data enrichment.
Mailshake’s AI email writer automatically creates a personalized and responsive message for each prospect, ensuring that your emails never land in the spam folder. It also keeps track of when your prospects open and reply, allowing you to send targeted follow-up messages. It is easy to use and allows you to write multiple messages to different contacts at once, reducing time spent writing. It has a clean and intuitive UI, making it easy to learn for new team members. It’s also integrated with a variety of other tools, including CRMs, email automation platforms, and marketing automation software.
While the platform is great for automating and personalizing cold email outreach, it’s not the best choice if you need to verify or clean large lists of contacts. In addition to the basic features, Mailshake has some additional tools that can help you improve your campaign, including automated calendar scheduling and email surveys. It also has a free trial with limited functionality, so you can try it before you decide whether to invest.
James Carbary, the CEO of Multirisco, uses Mailshake to generate qualified leads and connect with prospective customers. His teams are able to connect with potential clients by leveraging the platform’s email follow-up and automation, data collection, and social selling capabilities. Mailshake has enabled them to build relationships with prospects, forge lasting connections, and drive more business.
Mailshake’s advanced analytics and automation allow teams to target their prospecting efforts based on a variety of criteria, including industry, job title, and location. It also allows for AB testing and email re-sending, which is especially helpful when trying to improve response rates. It also has a variety of integrations to connect with CRMs like Salesforce, Pipedrive, and Hubspot, as well as Zapier for other marketing automation tools.
2. They’re Using Mailgun
SMTP Ghost is an email delivery service that provides reliable, high-performing delivery at an affordable price. It offers a variety of features that can help businesses optimize their cold email outreach strategies. This includes a robust email validation feature that allows users to maintain clean subscriber lists. It also has an email warming feature that helps to increase deliverability by gradually increasing the volume of emails sent.
Another feature that can help to improve email deliverability is the ability to set up multiple IP addresses. This can be helpful if you are using multiple services, such as a web host and an email marketing platform. This can help to reduce the risk of email delivery failures due to insufficient resources.
Mailgun also offers a number of features that can improve the overall sender reputation of a business. These include the ability to track and analyze detailed engagement metrics, such as open rates and click-throughs. This information can be used to optimize future email campaigns. Mailgun can also help to reduce the number of spam complaints by monitoring and detecting bad actors.
As a developer-focused email service, Mailgun is popular among developers and is integrated into many popular software applications. Its simple API makes it easy to integrate and offers extensive customization options. This flexibility and reliability make Mailgun a popular choice for developers and businesses looking to improve their email marketing.
One of the most important aspects of any successful email marketing campaign is ensuring that emails land in the inbox. For this reason, it is essential to use an email hosting provider that offers high-quality deliverability. Mailgun offers a range of email delivery services, including SMTP and API, to ensure that your emails reach their intended recipients.
Mailgun is a great choice for businesses of all sizes. Its cost-effective pricing model and advanced features make it a competitive alternative to other email marketing tools. In addition to delivering quality email, Mailgun also provides excellent customer support. Their team is always available to assist customers and answer any questions they may have.
3. They’re Using Mailchimp
SMTP Ghost is a versatile cold email outreach tool that streamlines and enhances outbound sales, SEO, and PR outreach efforts. Users frequently report improved response rates and engagement after leveraging the tool’s AI-driven personalization, advanced analytics, and robust deliverability features.
Easily segment your Mailchimp list to target campaigns based on specific demographics and interests. You can also target by date of signup, location, or behavior (such as opening or clicking a link).
Mailchimp’s robust reporting system transforms raw data into digestible and informative charts that showcase campaign performance. These reports can be integrated into existing systems or used to refine strategies. Mailchimp also supports e-commerce integration, enabling you to track subscriber activity and purchase history. You can also use Mailchimp’s API to connect with other systems and tools such as Google Analytics, Shopify, and WooCommerce.
Mailchimp is widely adopted by a wide range of businesses and industries. It is particularly useful for eCommerce businesses looking to leverage email to promote their products and services and engage with customers and potential leads. It also offers a variety of free and paid templates to help brands create engaging and attractive emails.
With a plethora of features to choose from, Mailchimp has something for every type of business. Its email automations and marketing campaigns allow businesses to reach a large audience and drive conversions. Its user-friendly interface and robust features make it a favorite among marketers.
Mailchimp’s e-commerce integration and powerful reporting systems allow users to create personalized messages that resonate with their audience and boost customer engagement. Its automation capabilities allow companies to nurture leads through drip campaigns that automatically send email messages based on the actions of individual recipients. The platform also allows you to connect with e-commerce platforms like Shopify and WooCommerce to sync customer information, which helps you send targeted emails to buyers based on their shopping habits. It also includes a drag and drop builder, which makes it easy for marketers to design and send professional-looking emails without any technical expertise. Mailchimp’s free SMTP service is fast and reliable, and it also allows you to test out their email automation tools before going live.
4. They’re Using Sendgrid
Although SendGrid is a popular email marketing tool among experienced marketers, newer marketers are often put off by its difficult and unhelpful customer service. However, the company’s deliverability and automation features make it an excellent choice for scalable cold email campaigns. Its scalability and advanced email warming and validation features ensure emails reach the inbox instead of spam folders, even during peak sending times like Cyber Week.
The SMTP service is a cloud-based platform that manages transactional and marketing emails. It also offers a variety of APIs that integrate with third-party applications to streamline workflows. Additionally, its delivery rate is among the best in the industry.
In addition to a comprehensive range of delivery and tracking metrics, SendGrid also provides real-time analytics to enable data-driven optimizations. This enables marketers to see how their email performs in real time, including open and click-through rates. Additionally, it enables them to track engagement metrics such as location, device and engagement history, which helps them better tailor follow-up strategies to individual recipients.
Unlike many ESPs, SendGrid provides a complete set of tools designed to improve deliverability and automate the process of creating and sending email messages. These include Sender Authentication, which assists the sender by verifying that it is who it claims to be. The service also includes Feedback Loops, which allow the host (sender) to get notifications when recipients complain about the contents of an email message by marking it as junk or spam.
These capabilities are key to improving email delivery, ensuring that the messages are not marked as spam or junk. This is especially important for cold email outreach campaigns, which are typically sent to unfamiliar contacts. Additionally, a robust email authentication system is essential to avoiding penalties for spamming.
Despite the extensive feature set, SMTP Ghost has a simple pricing model, with a free plan and a Pro plan that includes all features. This makes it an attractive option for marketers seeking a more cost-effective solution than other tools. In addition, its delivery and automation features, such as AI-powered email warming and unlimited list cleaning, help marketers optimize their outreach strategy and maximize deliverability.
